Apple’s product philosophy is simple to understand but difficult to master; keep the design simple, make the interface intuitive and elegant and control the connection between the software and hardware.

Look at Apple’s computer range. The minimalist design of the Mac Pro desktop is simple and brilliantly executed. On the front are two optical disk slots that are hidden, a power button and few usb/firewire ports and that is it! Compare that with a PC and it’s clear which hardware is trying too hard.

Apple’s Macbook range is equally as simple in design and form. Once again the body is uniformed with More >